Building a Simple, Effective Skincare Routine

Good skincare does not need ten steps. Most people see the best results from a short, consistent routine built around three ideas: cleanse, treat and protect. Everything else is optional.

Start by cleansing morning and night with something gentle. Harsh, squeaky-clean washes strip the skin and often make oiliness worse. A mild cleanser removes dirt and sunscreen without leaving your face tight.

Next comes treatment — a serum or moisturiser suited to your concern, whether that is hydration, brightness or texture. Introduce one active at a time so you can tell what is actually working for you.

Finally, protect. Daytime sunscreen is the single most effective anti-ageing step there is, and it makes every other product work harder. Reapply when you are outdoors, and your future skin will thank you.

Keep the routine realistic. A simple set of products you actually use every day will always beat an elaborate shelf you reach for once a week.